Microsoft needed resources to share how Microsoft CityNext is committed to helping cities solve challenges around education, transportation, public safety and economic development. The solution was a book and tool that positioned Microsoft as the trusted partner of smart city advisors and communicated the combined value Microsoft delivers to D.C. while showcasing future possibilities.
AT&T Social Campaigns
Conceptualized and created fun, engaging campaigns for AT&T’s business-focused social media channels, including Twitter, Facebook and LinkedIn. Worked closely with the AT&T team to ensure campaigns stayed within brand guidelines in look and tone while providing thoughtful, audience appropriate content that pushed the envelope.
AT&T Business Fiber Print Ads
Print ads were created to generate greater awareness of AT&T Business Fiber in specific targeted cities and drive potential customers to purchase. Using cultural norms in each unique market as an analogy to AT&T Business Fiber, we used bold typography and easily recognizable visuals to draw the reader in as he or she is flipping through the newspaper.
Partner Holiday Dinner
GMAT – Ready for Success
While the GMAT® Exam has been the long-standing leader of graduate business school admission tests, there has been a decline in applicants taking the GMAT Exam or any exam at all. GMAC turned to Adfero to develop a streamlined brochure repositioning the GMAT as not just the only exam, but the best exam for graduate business admissions.
NRF Annual Report
The 2016 Annual Report was built with a true editorial design in mind. With a large collection of photos, a soft filter was applied to the photos to cohesively transition throughout the book. The final report was printed on a matte Fine Finch paper to give it an ultra-luxurious finish.
The Fitness Equation
Redesigned The Fitness Equation's website to present the gym as Loudoun County's premier luxury gym. The interactive experience allows users to easily navigate with a fresh and engaging design.
Philips Video and Infographics
Content series for Philips featured on Politico that introduced a policymaker audience to the value of a connected health system. The series included infographics and an animated video highlighting the benefits of connected healthcare.
Graduate Management Admission Council (GMAC) wanted to communicate that a Masters in Business Administration can lead to a plethora of career paths that can often be overlooked. The result is a user-friendly tool that helps users browse sample job options and see how a graduate business degree helps in pursuing a career that aligns with a wide variety of ambitions and abilities.
Biz Fiber Man and his All for Less League were created as the face of AT&T Business Fiber products. The character-driven campaign allowed for a flexible and creative social media experience with various scenarios and themes. The series of campaigns were AT&T Business Fiber’s highest performing social campaigns for driving website traffic and leads.